Welcome to
StreetMindz.
This is the starting point. This page gives you a complete overview of who we are, what drives us — and takes you to every area of our ecosystem.
From the Streets
to the World Stage.
It all started in 2000 — with a breakdancer, a dream, and the conviction that art is more than a hobby. Zlatko Jankovski, dancing since the age of 6, realized early on: artists don't need more talent — they need systems that free up their time.
What began as a personal vision grew over two decades into a complete ecosystem with 18 areas: Network, Academy, Agency, Management, Wear, Merch, TV, Store and more — all under one roof, all for artists. Each area has its own About page — this one is the first.
On March 2, 2017, StreetMindz was officially founded as a Swiss association. With a clear mission: make knowledge accessible, open doors, and enable artists to be what they truly are.
Explore all areas ↓A Journey of 24 Years
From the first idea to a professional artist ecosystem — every step took its time.
The Idea Is Born
As an active breakdancer, Zlatko recognizes that artists need far more support than the world offers them. The vision of StreetMindz takes shape.
Concept & Development
Over the years the SMart areas are designed, tested and refined. First client projects (Havanna Bar, Gotthard Bar) prove the market viability of the Agency.
Official Founding 🎯
StreetMindz is founded as a Swiss association. Zlatko Jankovski as President, Angela Osterwalder as Beirat. Based in Zürich.
Platform Build
WordPress, BuddyBoss and WooCommerce are chosen as the technical foundation. The SMartNetwork, Academy and Store take shape.
Headspin Cap — First Product 🧢
After 20+ prototypes and 7 tested materials, the Headspin Cap becomes StreetMindz's first physical product, developed by StreetMindz and Zlatko Jankovski with inspiration from Angela Osterwalder. CHF 59. Tested by world champions.
The Ecosystem Grows 🚀
18 SMart areas, active community, first investor talks, Kickstarter preparations. The path to becoming a corporation is paved.
The People Behind the Movement
Passion, experience and the unwavering belief that art has a future.
Zlatko Jankovski
Breakdancer since age 6, actor, entrepreneur. Zlatko has been building an ecosystem since 2000 that simplifies life for artists. His vision: make knowledge and opportunities accessible to everyone — not just to those who already know.
Angela Osterwalder
Angela supports StreetMindz as Beirat and contributed inspiration around the Headspin Cap and the wider StreetMindz ecosystem.
Patric Schärli
Patric brings direct product sales and scene connection into StreetMindz. Since 2007 he has been part of the Lordz Family, carrying dance knowledge, positive culture and hands-on enthusiasm into the project.
Daniel Blumer
Daniel is a retail professional with a sports retail background from SportXX, Athleticum and Blue Tomato. He contributes product handling, retail operations and a performance-focused sales mindset.
BUZ Björn Meier
BUZ is a dancer, choreographer, movement educator, cultural mediator and Swiss breaking scene professional with 30+ years in dance and culture. He supports young talent and remains active in battles.
Andreas Mattiazzo
Also known as DJ Cavaliere Spruzzi, born 9 March 1965. Andreas founded MonoRecords in 1996 and is a vinyl-only selector, digger and music storyteller with more than 40 years of record culture.
What Drives Us
Six principles that shape everything — from the first line of code to the last handshake.
Creativity
Art needs space. We build systems that protect creativity — not constrain it.
Community
No artist should go it alone. Crew, network, mentors — collaboration is our foundation.
Transparency
Clear contracts, transparent revenue shares, open communication. No hidden fees.
Innovation
From the Headspin Cap to the AI-powered platform: we always think one step ahead.
Sustainability
Organic materials, local production where possible, long-lasting products — because art also carries responsibility.
Equality
Whether world champion or beginner — StreetMindz is for everyone. Knowledge and opportunity don't belong only to the privileged.
18 Areas. One Mission.
Each area has its own world — and its own About page. Here's the overview. Click your way in.
This is just the beginning.
Each of the 18 SMart areas gets its own page, its own team, its own story. This About page is the first — more are coming. Start for free today and grow with us.